Korea’s CJ ENM & Japan’s Toei Animation Type Strategic Partnership
Korean leisure powerhouse CJ ENM has entered right into a strategic partnership with main Japanese animation studio Toei Animation because it continues to broaden its world footprint. Below the settlement, the 2 firms will collaborate throughout each their libraries and crew to create new product together with tv sequence, movies and animation. The tie-up will even permit each to faucet one another’s regional markets.
CJ ENM is is Korea’s foremost movie and tv studio, cable operator and music producer. Finest identified for a number of Oscar winner Parasite, the corporate’s movie credit additionally embody Snowpiercer and Miss Granny. Collection credit vary from Crash Touchdown On You to Goblin: The Lonely And Nice God and Hospital Playlist whereas it’s also behind music format I Can See Your Voice; stage credit embody the Tony Award successful Broadway manufacturing Kinky Boots.
CJ additional has a strategic funding in David Ellison’s Skydance Media and is at the moment co-producing a drama sequence with the U.S.-based firm. It’s also concerned within the manufacturing of the TV-adaptation of Parasite with HBO.
The corporate has been on a worldwide enlargement push over the previous yr seeking to kind partnerships with content material creators within the U.S., Europe and Asia.
Toei has produced quite a few sequence together with the Dragon Ball Z and One Piece franchises in addition to Galaxy Categorical 999 and Sailor Moon. Its library numbers 13,100 episodes, together with 255 function movies and 288 tv sequence.
The 2 companions will now work carefully to co-produce premium content material that appeals to a worldwide viewers, be it new initiatives or these primarily based on present IP. They’ve fashioned a task-force with creatives from each side to speed up manufacturing.
“Toei Animation’s IP has nice potential for transmedia or cross-media storytelling, as they’ve an present sturdy world fandom and appeals to a variety of age teams. We’re additionally excited to see how CJ ENM’s authentic content material that expands over 5,000 completely different IPs will likely be ready open new doorways of artistic prospects for Toei Animation,” mentioned Jongmin Yi, Senior Vice President of CJ ENM’s Content material R&D Heart. “By means of this strategic partnership, we plan to develop never-seen-before transmedia contents in each Korea and Japan.”
Added Takashi Washio, Govt Officer and Govt Producer of Manufacturing Division at Toei Animation, “We look ahead to working with CJ ENM, an organization that has been acknowledged for its borderless content material and its affect in shaping a number of the new developments within the world media leisure panorama. Mixed with Toei Animation’s know-hows from a wealth of expertise and accomplishments in producing world animation hits, we’re assured that the 2 firms will have the ability to create synergy to create world mega-hit contents.”
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